Jon Hodson
Twenty-five years · Eight active controls · jonjhodson.com/portfolio
I write direct response copy for health, wellness, and regulated consumer brands. My controls have run for years, not months — generating millions in revenue for clients in supplements, functional health, medical services, and beauty. This page tells you what I offer, what it costs, and what you can expect.
Currently accepting new retainer clients · Enquire at info@jonjhodson.com
Three Results
Cleveland Clinic
Healthcare campaign copy · Lead generation
Full campaign copywriting for a Cleveland Clinic health initiative targeting qualified patient leads across multiple channels. Required clinical accuracy, regulatory compliance, and the ability to translate complex medical subject matter into plain-language copy that converted.
265,000 qualified leads generated at 54% conversion rate. Campaign ran for multiple cycles without significant copy changes.
Pure Radiance
Direct response control · Beauty & wellness supplement
Long-form direct response copy for a beauty supplement brand. The challenge was differentiating in a saturated category while meeting compliance requirements. Written to convert cold traffic across print and digital.
Control has run for 7+ years without being beaten. A copy control at this tenure is considered a significant result in DR — most controls are retired in 12–18 months.
Primal Force — Primal Biotic
Direct response launch · Supplement
Full launch copy package for a probiotic supplement, written within the regulatory constraints of the supplement category. Required scientific credibility without making prohibited claims — the line most DR writers get wrong in this space.
$2.5M generated at launch. Copy positioned the product correctly within FTC and FDA guidelines while driving conversion on cold traffic.
What I Offer
Email Sequence
$3,500 — fixed fee · 5 emails · 2 weeks
- A five-email sequence built to convert — welcome through close
- Subject line variants for every email
- Compliant for supplement and regulated health categories
- Two rounds of revision
Long-Form Sales Page
$8,500 — fixed fee · 4,000+ words · 4 weeks
- A complete direct response argument — hook, mechanism, proof, close
- Written to convert cold traffic without a salesperson present
- Runs as a standalone page, funnel step, or print promotion
- Two rounds of revision
VSL Script
$10,500 — fixed fee · 5 weeks
- A full video sales letter script built around a single big idea
- Written for audio delivery — paced, not just transcribed
- Includes the hook, the mechanism, the proof stack, and the close
- Two rounds of revision
Monthly Retainer
$3,500–$5,000 / month · minimum 3 months
- Ongoing copy — new angles, split tests, and underperformer refreshes
- Priority turnaround when something needs to move fast
- For brands with active funnels that need consistent copy attention
Why It Works
8
Active DR controls currently running
25+
Years writing and producing health & wellness content
7 yr
Longest-running control without replacement
54%
Conversion rate on a 265k-lead healthcare campaign
Senior direct response copywriter with eight active controls in health, wellness, and regulated consumer categories — available for VSLs, sales pages, email sequences, and retained copy engagements. Specialising in the compliance-heavy categories where most DR writers can't handle the regulatory constraints and most healthcare writers can't drive the conversion.
Ready to talk?
Send me a brief description of your funnel, your category, and what you're trying to improve. I'll tell you within 24 hours whether I can help and what it would look like.
No discovery calls required to get a quote · Response within 24 hours