Brand & Editorial Work
Complex subjects.
Clear, compelling copy.
B2B, healthcare, industrial, and brand work for clients where credibility and conversion have to coexist.
Healthcare Campaign
Cleveland Clinic
265,000 leads
54% conversion
Integrated digital campaign across email, direct mail, and web for one of the world’s most recognized healthcare institutions. Doubled the client’s sales record in two weeks.
Industrial B2B
Cardox International
Full website
Complete website copy for the original manufacturer of the Cardox CO₂ blasting system, used in mining, tunneling, cement plants, and bulk materials handling globally.
View siteB2B Trade Editorial
Medical Tourism Magazine
100K+ monthly readers
Editorial Director across 14 GHR trade publications. Grew readership from zero to 100,000+ in year one writing for physicians, insurers, and healthcare executives.
Read articleHealthcare Web Copy
Sears Institute — HBOT
135% above benchmark
Patient-facing service page translating hyperbaric oxygen therapy into accessible copy that converts health-conscious readers into consultation bookings.
View pageHealthcare Staffing
GHR Healthcare
Brand editorial
Feature editorial for a national healthcare staffing company building trust with licensed practitioners and employer audiences simultaneously.
Read featureConsumer Health Brand
Paleovalley
Most popular article
Content and campaign copy ghostwritten under the founder’s voice for a leading ancestral nutrition brand with millions of monthly readers.
Read articleDirect Response Controls
Unbeaten active controls,
unbeaten for 5+ years.
In direct response, a control that runs for years is the clearest proof the copy is working.
Telo-X-Nano
Primal Force — Telomere support supplement
Omega Rejuvenol
Primal Force — Omega-3 cognitive support
Pure Radiance — TeloRevive
Pure Radiance — Anti-aging skincare
Primal Biotic
Primal Force — Gut health. $2.5M launch. 5× incumbent control ROI.
CBDreams
Green Gardener — CBD/CBN sleep aid. $450K first week.
Cool Relief
Wellness Research — Pain relief topical
T-Max
Primal Force — Testosterone support
Peak Pure Chelation
Wellness Research — Heavy metal detox
Direct Mail Packages
Telo-X-Nano
Omega Rejuvenol
Pure Radiance
Primal Biotic
CBDreams
Cool Relief
T-Max
Peak Pure ChelationVideo Sales Letters
Scripts that sell.
Long-form VSL scripts across health, finance, and consumer categories, written to hold attention and drive conversion from first frame to final offer.
Short Form
From concept to caption.
Short-form copy and creative across social, digital, and direct response formats.
Advertorials & National Print Placements
Copy that earns
magazine real estate.
Advertorials placed in major national publications. The standard these require is different from digital: every claim has to hold up in print, and the reader has to believe it before they act.
USA Today — National Print Placement
The Secret of the World’s Thinnest People
Full-page advertorial placed in USA Today’s national print edition. Written to read as editorial while driving supplement conversion — the format that demands the highest standard of credibility and compliance.
Read placementMeta Ads & Social
Platform-native.
Performance-first.
Short-form paid social copy and video scripts for consumer health brands across Instagram and Facebook.